At G2, we’ve established ourselves as the place to go for software. Now, in the age of AI, we have an...
We recently launched the 2024 G2 Buyer Behavior Report, based on an annual survey of more than 1,900 B2B...
The consumerization of B2B software buying continues to proliferate. I’ve observed this myself over the...
Summer has arrived and so have our G2 Summer 2024 Reports! The world of B2B software and services moves...
Every season, when G2’s quarterly reports publish, I look forward to logging onto LinkedIn and perusing...
Under pressure. There’s no better way to describe the intensity of the selling environment that B2B...
Measurement and attribution have always been crucial components of marketing. And with an increasing...
Just over a month ago, Monty celebrated his first birthday, marking a year since G2’s chatbot emerged as...
Late last year, we launched a new research series from G2: the State of Software. This research...