News

G2 Welcomes Sydney Sloan as Chief Marketing Officer

At G2, we’ve established ourselves as the place to go for software. Now, in the age of AI, we have an...

News

What’s Top of Mind for EMEA Software Buyers in 2024

We recently launched the 2024 G2 Buyer Behavior Report, based on an annual survey of more than 1,900 B2B...

News

4 Trends Shaping Software Buying in Asia-Pacific

The consumerization of B2B software buying continues to proliferate. I’ve observed this myself over the...

News

Summer 2024 Reports: 7% of All Products & Services on G2 Recognized as Leaders or High Performers

Summer has arrived and so have our G2 Summer 2024 Reports! The world of B2B software and services moves...

News

EMEA Vendors: Enter G2’s Summer 2024 Badge Bonanza Competition on LinkedIn!

Every season, when G2’s quarterly reports publish, I look forward to logging onto LinkedIn and perusing...

News

Buyer Behavior in 2024: Six Ways Vendors Can Thrive in the New Software Economy

Under pressure. There’s no better way to describe the intensity of the selling environment that B2B...

News

Factors.ai Brings Enhanced Measurement to G2 Customers

Measurement and attribution have always been crucial components of marketing. And with an increasing...

Labs

Celebrating G2’s AI Monty: A Year of Growth & Innovation

Just over a month ago, Monty celebrated his first birthday, marking a year since G2’s chatbot emerged as...

News

G2's State of Software Report: Exploring AI, Growth, Buyer Sentiment

Late last year, we launched a new research series from G2: the State of Software. This research...