G2 Welcomes Sydney Sloan as Chief Marketing Officer
At G2, we’ve established ourselves as the place to go for software. Now, in the age of AI, we have an...
by Godard Abel
What’s Top of Mind for EMEA Software Buyers in 2024
We recently launched the 2024 G2 Buyer Behavior Report, based on an annual survey of more than 1,900 B2B...
by Paul Gilhooly
4 Trends Shaping Software Buying in Asia-Pacific
The consumerization of B2B software buying continues to proliferate. I’ve observed this myself over the...
by Chris Perrine
Summer 2024 Reports: 7% of All Products & Services on G2 Recognized as Leaders or High Performers
Summer has arrived and so have our G2 Summer 2024 Reports! The world of B2B software and services moves...
by Palmer Houchins
EMEA Vendors: Enter G2’s Summer 2024 Badge Bonanza Competition on LinkedIn!
Every season, when G2’s quarterly reports publish, I look forward to logging onto LinkedIn and perusing...
by Kelly Walters
Buyer Behavior in 2024: Six Ways Vendors Can Thrive in the New Software Economy
Under pressure. There’s no better way to describe the intensity of the selling environment that B2B...
by Chris Voce
Factors.ai Brings Enhanced Measurement to G2 Customers
Measurement and attribution have always been crucial components of marketing. And with an increasing...
by Chris Perrine
Celebrating G2’s AI Monty: A Year of Growth & Innovation
Just over a month ago, Monty celebrated his first birthday, marking a year since G2’s chatbot emerged as...
by Tim Silber
G2's State of Software Report: Exploring AI, Growth, Buyer Sentiment
Late last year, we launched a new research series from G2: the State of Software. This research...