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G2 and Profound Partnership Powers B2B Software Companies’ AEO and AI Search Marketing Strategies

Over the past several years, we’ve observed a rise in self-serve research from B2B software buyers. Now,...

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G2’s Fall Reports: Harvesting the Top Trends Across 26,200+ Reports

The humidity is retreating, the air finally feels a little brisk – which can only mean one thing…Autumn...

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New Categories Introduced to G2 in August 2025

At G2, our mission is to help buyers discover, compare, and select the software solution that meets...

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G2 and Futurum: Powering Smarter Software Choices with Integrated Data

At G2, we're constantly striving to empower businesses with the most trusted data to make informed...

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New Categories Introduced to G2 in July 2025

As the software landscape continues to evolve, G2’s Market Research team is continuously researching,...

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New G2 Signals Help You Spot Risk and Drive Pipeline — Even When Buyers Haven’t Clicked Your Profile

G2 Buyer Intent customers now have access to a powerful new feature designed to help you uncover more...

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G2 and AWS Expand Strategic Collaboration to Create Frictionless Software Buying Experience with Generative AI-Powered Insights

At G2, we're always looking for ways to make the software buying experience smarter, faster, and more...

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New G2 Report: How AI is Reshaping the B2B Sales Playbook

There are many blanket statements about AI floating around the internet, one being, "AI will replace all...

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New Categories Introduced to G2 in June 2025

As technology evolves and the needs of software buyers expands, so too must the way we evolve our ...