Chris Voce

As VP of Research at G2, Chris Voce serves as a technology subject matter expert, ensuring the accurate representation of a broad group of software markets while leading the company’s team of analysts. Having worked in the technology industry for over two decades, Voce brings more than 15 years of analyst experience to his role at G2, previously serving as a Vice President & Research Director at Forrester. At Forrester, Voce led a team of analysts focused on connecting technology innovation to digital business transformation, where he was responsible for the development and execution of research on areas including employee experience (EX), internet of things (IoT), 5G, mobile, edge computing, AI infrastructure, workforce technology, cloud computing, and communications & collaboration technology. He was a strategic advisor to high-tech marketing and product strategy executives and enterprise technology leaders. Most recently, Voce served as a customer engagement strategist for Citrix, engaging with senior executives at strategic clients, partners, and prospects to guide their transformations and embrace the experience as part of their business strategy. As an industry expert and analyst, he’s been quoted in notable business and technology media, including The Wall Street Journal, NPR, The New York Times, and CIO Magazine.


Buyer Behavior in 2024: Six Ways Vendors Can Thrive in the New Software Economy

Under pressure. There’s no better way to describe the intensity of the selling environment that B2B...


G2's State of Software Report: Exploring AI, Growth, Buyer Sentiment

Late last year, we launched a new research series from G2: the State of Software. This research...


G2 & Spotlight Bring Customer Voice Insights to Analyst Relations Teams

Before arriving at G2 last year to lead Market Research, I spent more than 15 years in the analyst...


Introducing G2’s State of Software Report: How AI is Powering the Rapid Growth of Software

The B2B software landscape is constantly evolving. And as the world’s largest software marketplace, we...


5 Factors Shaping the Modern Software Buyer Over the Next Year

Current economic challenges might indicate a pullback in software spending – but think again. Businesses...


Cybersecurity Expert Dr. Chase Cunningham Joins G2

It’s hard to believe over three months have passed since I joined G2 as VP of Market Research. In this...