B2B Marketing & Sales Pros, Develop your Skills & Credentials with G2 University Certifications

B2B sales and marketing move fast. New channels and tools are constantly emerging, along with new strategies, best practices, and skill sets to learn. For industry practitioners who want to stay at the top of their game, it can be tough to keep up.  

Class is now in session: up your game with G2 University certifications

While we already offer educational G2 University (G2U) courses for customers, we’re now taking our free education resources to the next level and making them more accessible too. Starting today, users will have the chance to become officially certified in their knowledge of G2 best practices with G2 Certifications, and these certifications and related courses are available for all B2B sales and marketing professionals — not just G2 customers. 

Certifications are earned by completing a series of pre-set courses and passing Knowledge Checks throughout each course. Here are the three G2U certification tracks available today:

1. G2 Core Certification: Become a G2 Super User. Master everything from profiles through reports and category taxonomy. A must for any G2 user. Courses include:
1. G2 Overview Course
2. G2 Profile Anatomy
3. Preparing for G2 Reports
4. Mastering G2 Categories
2. G2 Marketing Certification: Learn how to optimize and measure the impact of your G2 profile, generate more reviews, build stronger relationships with your customers, harness the voice of your customer, and learn best practices for leveraging review content in your marketing campaigns. Courses include:
1. Review Tracking & Marketing Content
2. Profile Performance & Lead Management
3. The Review Rundown
4. Responding to Reviews
3. G2 Buyer Intent Certification: Learn how to build a buyer intent strategy, set your team up for success, and maximize the impact of G2’s Buyer Intent to generate more leads and close more deals. Courses include:
1. Buyer Intent Basics
2. How to Use G2 Buyer Intent
3. Buyer Intent Integrations course

Time to get certified & show off your new street cred

Whether you’re looking to gain more street cred, ensure you’re getting the most out of your G2 investment, up-level your skills, or gain a competitive advantage for your resume, G2 Certifications will be a valuable resource. 

To learn more and start working toward your certification, visit G2 University today. Once you’ve proved your know-how, you’ll receive an official certification to save to your files, add to your résumé, and share with your professional network on LinkedIn.