G2’s Fall Reports: Harvesting the Top Trends Across 26,200+ Reports

The humidity is retreating, the air finally feels a little brisk – which can only mean one thing…Autumn is here. It’s time to sip a pumpkin spice latte while wearing your favorite flannel, visit the apple orchard, and rake up the leaves in the yard. (It’s still 90 degrees and humid here in Atlanta, but a man can dream!)

And as the seasons change, so do the trends in the software and services market. So now that it’s time for cooler weather and pumpkin carving, that must mean that G2’s Fall 2025 Reports have arrived!

The thousands of quarterly Market Reports feature rankings of software products and services based on the latest data. Discover the tools right for your business — filtering by category, geographic region, company, segment, and report type  — available with a quick, free log-in to my.g2.com. 

Over the last quarter, we’ve added roughly 1,300 more reports, totaling 26,270! Even with all of these brand-new G2 Fall 2025 Reports, only 3% of the software and services on G2 received a Leader badge. 

We love to celebrate the G2 Leaders who have earned a coveted spot in the top right quadrant of our reports and to congratulate all vendors featured this season. Whether you’re a growing name in your category, an established player in the game, someone expanding into new categories, or enthusiastic about improving your prior rankings – congratulations on earning your well-deserved spot in our reports.

Let’s take a look at which vendors and products won big in Fall 2025 and the other trends we’ve seen over the past quarter.

Software companies and products on G2 with the most reports

The top 10 companies with the most reports remained intact from last season, with HubSpot and AWS flipping spots this quarter, as HubSpot moved to 9th and AWS to 10th. Additionally,  Microsoft appeared in 91 more reports than last quarter, while Google gained 78 more mentions.

Regarding the top 10 products with the most G2 Reports, ClickUp continues to hold its number one spot with 1,458 reports. Also worth highlighting are Apollo.io, Rippling, and monday Work Management, which all held their spots in second, third, and fourth place, respectively! New to this list is Zendesk Support Suite.

Companies and products with the most #1 rankings and the highest G2 scores

Next, let’s break down who secured the most #1 report rankings and the highest G2 Scores. Starting with companies achieving the most #1 rankings, most maintained their spots from last quarter, although we did gain four newbies: Insider, Rippling, Deel, and monday.com.

Salesforce remains seated in the number one spot, while Canva earned 111 more number one rankings than it did last season.

When it comes to products with the most #1 rankings, Google Workspace held onto its top spot from last season with 357 number one reports. Canva and Slack joined the top list — Canva taking 2nd with 296 reports, and Slack snagging 10th with 236 reports.

Let’s now examine top performances by G2 Score, based on reviews gathered from our user community and data aggregated from online sources and social networks. We apply a unique algorithm to this data to calculate the customer Satisfaction and Market Presence scores in real time.

A big shout-out goes to Asana for securing the top spot from Procore Technologies, which held on strong to its crown for the previous two quarters. Canva jumped from 7th to 3rd, taking the bronze title. AppFolio also climbed the ranks, climbing from 6th to 4th. Also worth calling out, WebFX is a newcomer to this list for Fall 2025.

The battle for the top product by G2 Score is always a fun one to watch, and this season, newcomer Microsoft Power BI took the number one spot from Adobe Photoshop.

Right on its heels in 2nd is Visual Studio Code, a fresh arrival alongside Celtx (in 10th). Microsoft Teams jumped from our former 10th spot to 7th this quarter, while Google Meet and Adobe Illustrator held their spots at 5th and 6th, respectively.

The most improved products this season

While we love to celebrate top performers, we want to share some praise for the most improved products over the past quarter. A big congratulations to Broadridge Virtual Shareholder Meeting and Blackboard Collaborate for earning the #1 spots for our most improved products, both jumping 132 spots in our Video Conferencing category. 

Several products grew enough over the last three months to move into the #1 spot in their respective categories. In terms of the most improved #1-ranked products, Salesforce Agentforce saw the most significant leap, jumping from the 45th spot to 1st in the Agentic AI category.

IBM Planning Analytics also deserves praise for climbing from 29th to first place in the Financial Planning and analytics software category.

The categories growing and emerging on G2

There are over 2,000 software and service categories on G2 – with 1,311 represented in our Fall 2025 reports. Of those categories, E-commerce saw the most product growth again, adding a whopping 30 products.

Now, let’s dive into the categories on G2 that feature a Grid® Report for the first time. Not all categories on G2 are reflected in our Reports. We first need to make sure there is enough data to support the analysis and rankings. According to our G2 Methodology, a software or service category becomes eligible for a Grid® Report when it has at least six products with over 10 reviews and over 150 reviews overall.

These are the six new report-ready categories this quarter.

• User Experience (UX) Design Services – Also known as UX design, User Experience Design Services help businesses make products more functional and more rewarding in general for end users.
• IT Compliance Services – IT compliance services are designed to aid businesses in ensuring their technology infrastructure meets regulatory standards, on both a national and industry-specific level.
• Seed to Sale Software – Seed to sale software provides cannabis businesses with the ability to track and regulate their inventory from planting to final sale.
• Cloud Migration Assessment Tools – Cloud migration assessment software evaluates a business’s existing IT infrastructure and produces an analysis of the cost-benefit, security, and risk factors associated with migrating to the cloud.
• SQL Integrated Development Environments (IDE) – SQL integrated development environments, or SQL IDEs, are comprehensive software platforms designed to assist database administrators, analysts, and developers in managing and interacting with multiple SQL database systems and developing SQL code. 
• Business Automation Platforms (BAPs)
  – Business automation platforms (BAP) automate business processes and operations across enterprises to improve performance and reduce costs.

G2's 2025 Fall Reports: Fall in love with software

Congratulations again to everyone recognized in our Fall 2025 Reports! Now it’s time to celebrate your achievements! We’re so excited to see G2 customers sharing their badges on social media and celebrating report rankings using our handy announcement templates. Remember to tag @G2 on LinkedIn and @g2dotcom on Instagram and X in your promotions.

See you next season for Winter Reports, releasing December 2nd! In the meantime, learn more about our Reports to improve your rankings and increase the likelihood of being included next time.