Insights from G2’s Winter 2024 Reports: Less than 3% of Products & Services Earn Leader Ranking

December 20, 2023

Before we close out the year and celebrate the holiday season, here at G2 we just released our Winter 2024 Reports — available by logging into The latest edition of our quarterly Market Reports feature 22,739 reports. That’s a 10% increase in the amount of reports we published just a quarter ago in our Fall edition!  

This season, reports feature 17,808 total software products & services across 1,140 categories. And, for the first time, Services are captured in these numbers — with 20 reports dedicated to Services companies on G2, not just products.

One thing to note is that despite our expansive report distribution, only the crème de la crème earn the honor of a Leader or High Performer badge within these reports. In fact, just 6% of software products and services listed on G2 earned that recognition this quarter -- with less than 3% securing a G2 Leader badge. 

This blog post is not just a congratulations to those selective vendors earning high marks on G2 this season based on their customers' authentic feedback, but also for us to look across all those reports and pull out the key trends happening across the G2 ecosystem. So, what are the highlights from this past quarter? Let’s dive in.


Software Companies & Products on G2 with the Most Reports

The top 10 companies with the most reports this quarter remain consistent from Fall Reports. The only rank change is SAP edging out Adobe this time around with just one more report, while all 10 vendors kept the momentum going by increasing the volume of G2 reports they appeared in. 

Companies with Most Reports

# of Reports

  1. Microsoft


  1. Google


  1. Zoho Corporation


  1. Salesforce


  1. Oracle


  1. SAP


  1. Adobe


  1. IBM


  1. AWS


  1. HubSpot


The top 10 products with the most G2 reports mostly remained the same with one new entrant: While there were a couple of other rank changes, the other 9 products remained on the list, all increasing their number of reports over the prior season. 

Products with Most Reports

#of Reports

  1. ClickUp




  1. Semrush


  1. Google Workspace


  1. Wrike


  1. ZoomInfo SalesOS


  1. HubSpot Sales Hub




  1. Zendesk Support Suite


  1. HubSpot Marketing Hub


Companies & Products With Most #1 Rankings and Highest G2 Scores

Now let’s shift from quantity to quality and see not just who had the most report appearances, but who performed the best — the companies and products securing the most #1 report rankings and highest G2 scores. 

For vendors, Microsoft and Google continue to duel it out, swapping spots yet again. Google takes back the #1 position this quarter, while Zoho Corporation cracks the top 10.

Companies with the Most #1 Rankings

  Number of #1 Rankings

  1. Google


  1. Microsoft


  1. HubSpot


  1. Salesforce 


  1. AWS




  1. Zoom Video Communications


  1. Zoho Corporation


  1. Adobe


  1. SAP


On the product front, HubSpot Marketing Hub holds onto its lead with the most #1 report rankings this quarter, as NinjaOne emerges as a new top 10 entrant. 

Products with the Most #1 Rankings

  Number of #1 Rankings

  1. HubSpot Marketing Hub


  1. Google Workspace


  1. Salesforce Sales Cloud




  1. HubSpot Sales Hub 


  1. ClickUp


  1. NinjaOne


  1. Glassbox


  1. Zoom


  1. Insider


We also examined performance by G2 Score, which is based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. We apply a unique algorithm (updated earlier this year) to this data to calculate the customer Satisfaction and Market Presence scores in real time.

When it comes to top companies by G2 Score, Instacart holds onto the #1 spot as the only vendor scoring over a 90. Notably, there are four new players on this Winter 2024 reports break-out list: Instructure, Clio,, and Calendly. The competition is fierce this season!

Top Companies by G2 Score

G2 Score

  1. Instacart


  1. HubSpot


  1. Sprout Social


  1. KnowBe4, Inc.


  1. Instructure


  1. Clio




  1. TechSmith


  1. Calendly


  1. UiPath


Reviewing the top 10 products in our latest reports by G2 Score, we see that Relias Learning Management System holds at #1 with an impressive 99.1 score, as two new products join the list this season: Intuit’s ProConnect Tax product surges to #2 and Behance achieves the#6 spot. 

Top Products by G2 Score

G2 Score

  1. Relias Learning Management System


  1. ProConnect Tax


  1. Microsoft SharePoint


  1. Azure Portal


  1. Visual Studio Code


  1. Behance


  1. Microsoft Teams


  1. IBM Infosphere Optim Data Privacy


  1. Nubank


  1. Adobe Photoshop


The Most Improved Products This Season

Beyond celebrating those with the highest performance, we also like to praise and honor those who experienced the most drastic improvements in G2 reports over the prior quarter. Shout-out to AccuConference for jumping a whopping 138 rank spots for an 82% improvement since Fall reports in its respective category. 

Most Improved Products 

  1. AccuConference
  1. Adobe Connect
  1. eyeson
  1. Magnifi Video Widget
  1. Timeular
  1. Avius Surveys
  1. Skyward PMS
  1. Unified Communications as a Service (UCaaS)

More kudos is in order for the products that saw not just a significant improvement – but enough to move them into the #1 spot in their category.  Podium achieved the most dramatic increase, from 29th to 1st in its category. We’re here for the drama… way to shake up the Communication Platform as a Service category! 

Most Improved #1 Ranked Products 

Category Rank Change

  1. Podium

From 29th to 1st in Communication Platform as a Service

  1. ProConnect Tax

From 10th 1st in Corporate Tax

  1. Salesforce Commerce for B2C

From 10th to 1st in E-Merchandising 

  1. Ideagen EHS

From 9th to 1st in Occupational Health & Safety (OHS)


From 8th to 1st in Speech Analytics

  1. Camunda

From 7th to 1st in Business Process Simulation 


From 7th to 1st in Reference Management

  1. OpenText ALM Quality Center

From 7th to 1st in Continuous Testing Platforms

  1. Salesforce Service Cloud

From 7th to 1st in Cookie Tracking 

  1. TrustArc

From 7th to 1st in Web Content Management

The Categories Growing and Emerging on G2

In addition to constantly adding new vendors and products to our software and services marketplace, G2’s Market Research team is responsible for maintaining and expanding our overarching taxonomy – across more than 2,000 categories! So let’s see which categories experienced the most growth this past quarter, in terms of new products added. 

Synthetic media added a whopping 29 products as a fast-growing AI category. And we couldn’t cap this list at just 10, given the tie for 10th between Video Conference and Live Chat software. If one thing is clear from these findings, it’s that the software landscape hasn’t stopped growing. Look at all these additions in just one quarter!

Categories with Most Product Growth 

# of Products Added This Quarter

  1. Synthetic Media


  1. Business Intelligence


  1. Cloud Security


  1. CAD


  1. Data Visualization


  1. AI Writing Assistants


  1. Natural Language Processing (NLP)


  1. Survey


  1. Analytics Platforms 


  1. Video Conferencing 


  1. Live Chat


Speaking of significant additions to our marketplace…22 new categories were added to G2 over the past quarter  – ranging from AI Content Detectors to Crypto Accounting and Lifestyle Spending Accounts. These represent emerging areas where there are now enough products or services to deem a brand new category on G2. For context, it typically will take some time for new categories to mature to a point where they feature their own live Grids and quarterly reports. 

New Software Categories Added to G2

  • Content Moderation Tools — Automatically reviews and regulates user-generated content to ensure it meets the guidelines set by a company or online community. 
  • Crypto Accounting — Helps individuals and organizations track their digital assets and associated transactions.
  • Embedded Payments — Allows companies to accept payments within their product rather than using a separate payment solution. 
  • Ceridian Consulting Services — Providers that specialize in implementing and optimizing their business’ use of Ceridian Dayforce HCM. 
  • Freelance Tax — Helps freelancers, independent contractors, solopreneurs, and the self-employed to save for, calculate, and pay income tax. 
  • Active Learning Tools — Specialized software designed to enhance machine learning (ML) model development. 
  • Lifestyle SPending Account (LSA) — Allows businesses to create a customizable wellness-focused marketplace for employees to purchase professional health services from select providers.
  • Immigration — Also called immigration practice management or immigration case management software, manages legal activities related to immigration cases. 
  • Business Entertainment — Helps companies deliver curated video content to their customers in commercial and public spaces.
  • Rebate Management — Creates and manages rebate programs for suppliers and business partners. 
  • Genesys Consulting Services — Providers that specialize in implementing and optimizing the various offerings within the Genesys ecosystem. 
  • AI Meeting Assistants — Improve the efficiency and productivity of meetings by automating various meeting-related tasks.
  • Video Content Creation — Streamlines the production of engaging videos, allowing businesses to craft visually appealing and informative content without needing technical expertise.
  • Notification Infrastructure — The complete technological framework and systems that deliver user notifications, alerts, and messages. 
  • Generative AI Infrastructure — Leverages machine learning, natural language understanding, and cloud computing to provide a scalable, efficient, and secure environment for training and deploying generative models. 
  • Owned Media — Platforms that enable companies and creators to distribute content to build, engage, and monetize their audience.

Onward to a new year of reports!

And that’s a wrap on G2 Winter 2024 Reports! Hope you all enjoy the holidays and we’ll see you in a few months for Spring 2024 Reports.

To view the Winter 2024 reports, simply log into to check them out and filter for the software category, geographic region, and company segment you’re searching for.  Don’t forget to lean on our AI assistant Monty to help with your software searching too!

Insights from G2’s Winter 2024 Reports: Less than 3% of Products & Services Earn Leader Ranking G2’s Fall 2023 Reports are now live, available on Read about the top companies, products, and categories across 20,9696 reports featuring 16,514 total software products across 1,058 categories.
Palmer Houchins Palmer Houchins is the VP, Head of Marketing at G2. He previously served as a senior marketing leader and G2 customer at Mailchimp (acquired by Intuit) and CallRail ($125M+ in funding).