G2’s Winter Reports: Warming Up to the Top Trends Across 26,500+ Reports

Snow is on the ground across most of the US, and the puffer coats have emerged from closets, which can only mean that winter is upon us. It’s time to trade those pumpkin spice lattes for hot cocoa while we shovel the snow off the sidewalks (this doesn’t exactly happen here in Atlanta, but I can use my imagination!).

The changing seasons also bring new trends to explore at G2. And the best way to keep warm? Find out where your favorite software ranks in our Winter 2026 Reports!

The thousands of quarterly Market Reports feature rankings of software products and services based on the latest data. Discover the tools right for your business — filtering by category, geographic region, company, segment, and report type  — available with a quick, free log-in g2.com/reports.

Over the last quarter, we’ve added roughly 292 reports, now totaling over 26.5K! Still, only 3% of the software and services on G2 received a Leader badge — so, a big congratulations to those who earned a spot in the upper right quadrant of our reports. Whether you’re a growing name in your category or a fan-favorite in our reports, we’re excited to see all of these software brands in our reports.

Let’s take a look at which vendors and products stood out in our Winter 2026 reports, along with other trends we’ve observed over the past quarter.

Software companies and products on G2 with the most reports

While the top 10 list of companies featured most frequently in reports remains unchanged from last quarter, we noticed some shifting among the vendors. For instance, Microsoft surpassed Salesforce after being mentioned in 130 new reports this season, while SAP also leapfrogged vendors like IBM and Adobe after being mentioned in 146 new reports.

When it comes to the top 10 products with the most G2 Reports, ClickUp again remains in the #1 spot, with 1,539 report mentions. Apollo.io and Rippling also held on to their rankings, but Deel jumped two places to enter the top 5 on our list.
 
New additions to this list from last quarter include Semrush and ZoomInfo Sales.

Companies and products with the most #1 rankings and the highest G2 scores

Next, let’s explore who secured the most #1 report rankings and the highest G2 Scores, which are based on reviews gathered from our user community and data collected from online sources and social networks. We apply a unique algorithm to this data to calculate customer satisfaction and market presence scores in real time.

The top 5 vendors remain unchanged from last quarter, but a big congratulations to NinjaOne for breaking into the top 10!

Salesforce kept the #1 spot, but we noticed that HubSpot drew closer to Microsoft after 76 more #1 rankings than last season.

Now that we’ve discussed the vendors with the most #1 rankings, let’s move on to the products they’re best known for. Google Workspace held on strong to its top spot from last season with 390 report mentions, but keep an eye on Slack, which jumped five places this quarter, moving from the 10th spot to 5th with 265 rankings.

Moving along to the top performers by G2 Score, Procore Technologies took back its #1 spot – after slipping to second overall last season – for an impressive score of 89.66. FACTS also jumped from the number six spot to third this season. 

The newcomers this season are Jamf and Xero; welcome to the list!

The fight for the top product by G2 Score always reflects interesting movement between seasons, and Winter 2026 is no exception. Grammarly made some serious moves – climbing from the fourth spot last quarter to #1!

Several new arrivals made the cut this year —– IBM Lab Services, Samsara, Guidewire ClaimCenter, and Articulate 360.

The most improved products this season

Let’s take a break from celebrating the top performers and move on to the most improved products over the past quarter.

A big congratulations to Bitmeeting for earning recognition as the most improved product, jumping 202 spots in the Video Conferencing category. 

Video Conferencing was a busy category this quarter, as Arvia, Pinnaca Record & Stream, Edworking, Linkello, and FullCall are all part of that category, too.

We also want to highlight the products that grew the most over the last season, moving into the #1 spot in their respective categories. 

Shout out to Printful and WampServer, who both moved from 12th to first place in Drop Shipping and Web Accelerator, respectively. Thermo Scientific SampleManager LIMS Software also deserves a shout-out for moving from 11 to 1 in the LIMS category.

The categories growing and emerging on G2

There are over 1,355 software and services categories represented in the G2 Winter 2026 Reports. Of those categories, E-commerce saw the biggest growth with 28 new products added this quarter.

I’d also like to call out the impact of AI-driven products and categories this quarter. Of the top 10 categories showing the most product growth, five are related to AI — reflecting the impact AI technology is having across the software ecosystem as we continue to map the explosion of new AI categories and products on G2.

Now, let’s dive into one of my favorite elements of our quarterly G2 reports — the categories that feature a Grid® Report mention for the first time. 

Not all categories on G2 are reflected in our Reports. We first need to make sure there is enough data to support the analysis and rankings. According to our G2 Methodology, a software or service category becomes eligible for a mention in the Grid® Report when it has at least six products with over 10 reviews and over 150 reviews overall.

These are the 16 new report-ready categories this quarter — six of which focus on AI. The quickest category to go from creation to Grid® Report was Autonomous Endpoint Management (AEM) at just 21 days. Right on its heels was AI Note-Taking Software at 29 days.

• Autonomous Endpoint Management (AEM): These tools are used by information technology (IT) and information security (InfoSec) teams to perform the core functions of traditional endpoint management software autonomously.
• AI Note-Taking Software: These are tools that use AI to capture, transcribe, organize, and summarize information from meetings or personal notes. AI note-taking apps leverage natural language processing (NLP), speech-to-text, and machine learning (ML) platforms to understand context, extract key points, and generate action items.
• AI Orchestration: These platforms are designed to coordinate, manage, and streamline multiple artificial intelligence models, tools, and data workflows within business environments.
• AI App Builder: This software redefines the application development experience by translating natural language into functional software, allowing businesses to create custom applications and websites without coding. 
• AI Voice Assistants: This type of software enables people to interact with digital devices and systems using natural voice commands. It uses a combination of speech recognition, natural language processing (NLP), and artificial intelligence (AI) to interpret spoken input, process it, and answer accordingly, either by speaking, performing actions, or retrieving information.
• AI IT Agents: These agents are designed to manage and optimize IT operations and support processes. AI IT agents are deeply integrated with a company’s IT Service Management (ITSM) systems, knowledge bases, and workflows to streamline ticket resolution, incident management, and proactive issue detection.

• Answer Engine Optimization (AEO): Also known as generative engine optimization (GEO), this software is designed to improve a brand’s visibility in AI-powered search and discovery engines, including large language models (LLM) and AI chatbots.

• Legal CRM: This type of software understands the intricacies of the legal industry and eases the daily responsibilities of legal practitioners by helping law firms manage and nurture client relationships, streamline client intake processes for better lead conversion, and improve overall client experience.
• Procurement Orchestration: These tools coordinate and integrate procurement processes, technology, and resources across various business units, regions, and product categories. Organizations use this software to help streamline the entire procurement lifecycle, from sourcing to payment.
• API Mocking: This software simulates the behavior of APIs during software development and testing, while enabling developers, QA engineers, and other technical teams to create and deploy mock APIs that mimic the functionality of real APIs without needing a live backend or third-party service.
• Merchant of Record: These are platforms that handle the complex financial aspects of online transactions on behalf of businesses. These solutions are used by businesses across various industries that engage in cross-border sales, such as SaaS, retail and e-commerce, streaming services, gaming and entertainment, travel and hospitality, etc.
• Digital Communications Governance: This type of software refers to a comprehensive and structured set of tools and frameworks designed to support corporate governance and compliance in organizations. These tools aid in the establishment of a secure, compliant, and efficient digital communication environment within organizations.
• Notification Infrastructure: These tools include the complete technological framework and systems that deliver user notifications, alerts, and messages. It encompasses the hardware, software, and network components that deliver messages through various channels, including email, SMS, and push notifications.
• Logistics Intelligence: These tools help supply chain professionals make better business decisions by mining data from APIs, third-party research providers, and end-users to optimize shipping, contract management, spending, and visibility.
• Cannabis POS Systems: These systems provide dispensaries and other cannabis retailers with the ability to sell their products and remain compliant with federal and state regulations. Dispensaries can collect payment, track inventory, and maintain accurate tax records with these tools.
• Food Traceability: These tools provide the ability to research, track, and store information about the makeup of food products. Companies use this software to keep well-documented records of food orders and their origins.

G2's 2026 Winter Reports; New year, new software insights

Congratulations again to everyone recognized in our Winter 2026 Reports! Now it’s time to celebrate your achievements! We look forward to seeing G2 customers share their badges on social media and celebrate their report rankings using our handy announcement templates. Remember to tag @G2 on LinkedIn and @g2dotcom on Instagram and X in your promotions.

See you next season for Spring Reports in February! In the meantime, learn more about our Reports to improve your rankings and increase the likelihood of being included next time.