At G2, we entered 2025 with a bang — from announcing our annual Best Software Award winners to unveiling new innovations that help software vendors reach more buyers. We also assembled our 2025 Executive Advisory Board (EAB).
As the world’s largest marketplace with 3 million verified reviews, we believe firmly in the importance of customer voice. The G2 EAB, originally formed in 2023, helps us form our strategy and provides input and insights on market trends. It’s also a great network of the world’s best CMOs.
Before I joined G2 last year as CMO, I had the opportunity to be part of this group. Now, on the other side of the fence as G2’s EAB executive sponsor, I have the privilege of receiving this direct feedback and insights that help guide G2’s strategy to ensure we’re delivering the best possible solutions and experiences to our customers.
We held our first meeting this last month and discussed emerging trends — like the ever-growing importance of reviews recency and the evolution of search in the age of AI.
We’re grateful for this group of customer executives, which includes a blend of new and returning members this year. So, without further ado, I’m elated to share that G2’s 2025 EAB includes:
I’d also like to extend a sincere welcome to the seven new EAB members this year: Karen, Joan, Sanjay, Chandar, Jennifer, Ben, and Wendy. Along with existing members from 2024, their perspectives on G2’s offerings, the market, and the evolution of customer needs are invaluable for our strategic planning.
With guidance from EAB members, G2 continues to be confident in our strategy to adapt to buyers’ evolving behaviors and needs in the age of AI. Plus, with all of the innovations on our roadmap this year, we maintain our commitment to arm software buyers and sellers with the insights they need to make more efficient and informed decisions.
On behalf of G2, I’d like to thank our EAB members for their support, commitment, and continued partnership. Cheers to another year of turning reviews into revenue and helping businesses reach their peak potential.
Sydney Sloan is a visionary marketing leader with a track record of driving growth and innovation in the tech industry. As CMO of G2, the world’s largest and most trusted software marketplace, Sydney is at the forefront of shaping the company's strategic direction. Sydney previously held CMO roles at compliance automation software company Drata, sales tech leader Salesloft, and cloud content management visionary Alfresco.
