G2 Introduces Interactive Demos
Product Led Growth (PLG) has been defined as “a strategy that relies on using your product as the main...
by Nicole Cuillo
Bowery Capital + G2 Report Reveals Top Software Tools for the Startup Sales Stack
Modern businesses recognize how valuable marketing and sales functions are to their success. But if...
by Jenny Gardynski
G2’s Rookies of the Year: Top 25 “New” Software Products to Watch
Earlier today, we revealed our 2023 Best Software Award winners. As noted in our methodology, to be...
by Palmer Houchins
What to Know About G2’s 2023 Best Software Awards
Each year, I look forward to the release of our annual Best Software Awards at G2 as our own sort of...
by Palmer Houchins
Welcoming Chris Voce as G2’s VP of Market Research
Most people know G2 as a B2B software marketplace and reviews site, featuring a wealth of trusted peer...
by Sara Rossio
G2 Data Powers ICONIQ Growth Report: Top Tools in the Essential Software Stack
It’s no longer a question today if software is essential to business success. We’ve all reaped the...
by Palmer Houchins
Reflecting on Another Year of Growth for G2 in 2022
2022 was a tumultuous year for many in SaaS, as we all faced economic headwinds and uncertainty. At G2,...
by Godard Abel
G2 Winter 2023 Reports: The Top Software Companies, Products, & Categories
The tell-tale signs of the season have arrived: snow (well, maybe not here in Atlanta), hot cocoa, warm...
by Palmer Houchins
A Revamped Martech Map, Powered in Part by G2
If you follow marketing technology, then you’re familiar with the Martech Map (or “supergraphic” as it’s...