It’s been mere days since the collapse of Silicon Valley Bank (SVB), and yet so much has unfolded – from...
Intent-based targeting is crucial for B2B marketers to effectively reach and engage ideal customers,...
Product Led Growth (PLG) has been defined as “a strategy that relies on using your product as the main...
Modern businesses recognize how valuable marketing and sales functions are to their success. But if...
Earlier today, we revealed our 2023 Best Software Award winners. As noted in our methodology, to be...
Each year, I look forward to the release of our annual Best Software Awards at G2 as our own sort of...
Most people know G2 as a B2B software marketplace and reviews site, featuring a wealth of trusted peer...
It’s no longer a question today if software is essential to business success. We’ve all reaped the...
2022 was a tumultuous year for many in SaaS, as we all faced economic headwinds and uncertainty. At G2,...