2022 was a tumultuous year for many in SaaS, as we all faced economic headwinds and uncertainty. At G2,...
by Godard Abel
The tell-tale signs of the season have arrived: snow (well, maybe not here in Atlanta), hot cocoa, warm...
by Palmer Houchins
If you follow marketing technology, then you’re familiar with the Martech Map (or “supergraphic” as it’s...
by Palmer Houchins
It would be quite the understatement to say that the global economy has had its ups and downs the last...
by Laura Horton
Every B2B software brand is constantly seeking out the best approach to retain, upsell, and acquire...
by Sara Rossio
A 2018 ComputerWeekly.com article declared that “software suites will dominate the business applications...
by Rachel R.
It’s hard to believe another season has flown by. If the sudden influx of pumpkin spice and apple cider...
by Palmer Houchins
I’m a big believer in the power of buyer intent data. To have insights into who is actually in-market...
by Mike Weir
It’s hard to believe a whole year has passed since we announced our G2 2021 Software Buyer Behavior...
by Amanda Malko