Reflecting on Another Year of Growth for G2 in 2022

2022 was a tumultuous year for many in SaaS, as we all faced economic headwinds and uncertainty. At G2, during our 10th year in business, we listened closely to our customers and what was happening in the market. Coming off a record-setting 2021, we knew we had the ability to continue this momentum, but would need to be more efficient and cautiously optimistic. It’s what we call “smart growth” at G2. 

Despite taming some of our aggressive goals, I’m proud of our team for closing the year on a high note. In 2022, we accomplished several impressive milestones — from growing our software marketplace, as well as our customer and employee bases, to winning some incredible industry awards, innovating with new products and partnerships, and paving the way with fresh market research. 

As we embark on a new year and continue to cement G2 as the place you go for software, I’m taking a moment to reflect on our 2022 successes. Thank you to all of you in the G2 community who contributed. 

2 million reviews power world’s largest software marketplace

As we see software buyers increasingly turn to real customer feedback to inform their research and purchasing decisions, G2’s marketplace has continued to experience rapid growth. Today, 80 million buyers visit G2 annually – which features 2 million trusted and verified reviews on more than 145,000 software products and services in 2,100 different categories. 

While the reviews on G2 are helpful to software buyers, they also play a role in contributing to the greater good. Through our G2 Gives program – incentivizing honest reviews for charitable donations – more than $900,000 has now been donated to G2’s 12 pillar organizations. Led by our G2 Labs team, we innovated our reviews approach in the past year too, offering 100 unique NFTs for those reviewing cryptocurrency or blockchain software products on G2. 

With growing employee and customer bases, G2 continues to be recognized for workplace culture and growth trajectory 

Our software marketplace isn’t the only area that expanded in 2022. With an uptick in demand for G2’s data-driven offerings – across Marketing Solutions, G2 Track, and G2 Investor Solutions – we added 588 customers over the past year. 

At the same time, we expanded our global workforce to 700 employees – a 27% increase since 2021. This included several key hires, including Eunice Buhler as VP and Head of Legal, and Roger Valade as SVP of Engineering. 

With our continued focus on employees and customers, G2 was recognized by nine different awards in 2022, including Forbes America's Best Startup Employers, Inc. 5000, Inc. Best Workplaces, BuiltIn LGBTQIA+ Advocacy Awards, and Deloitte Technology Fast 500, among others. 

New innovations and integrations help software companies cater to their customers

As software vendors seek to understand their customers and optimize the buying journey, they turn to G2’s Marketing Solutions. To provide even greater value to these companies, G2 announced a slew of new partner integrations – with Microsoft, ZoomInfo, 6sense, Delighted, and Chili Piper – as well as new offerings, including: 

• G2 Market Intelligence: The interactive dashboard translates the millions of data points collected on G2 into actionable insights about companies’ products, competitors, and customer preferences to inform smarter go-to-market decisions.
• G2 Product Suites: The one-stop shop for a software company’s specific software suite, platform, or cloud offering on G2 provides a new way to go to market more holistically, offering enterprise buyers a more streamlined research journey. 
• G2 Partner Hub: A single place to house G2’s library of 40+ software integrations and partnerships aims to help B2B teams leverage G2 products across a multitude of functions. 

Data-driven research fueled a year of a thought leadership, software analysis, and industry collaboration

Based on authentic reviews and a unique algorithm that calculates Customer Satisfaction and Market Presence scores, G2 produced a wealth of research in 2022.  We announced winners of our 2022 Best Software Awards, published 37,517 reports as part of our quarterly Market Report distribution, and forecasted G2’s 2023 digital trends. 

We also revealed our 2022 Software Buyer Behavior Report, based on findings from a survey of more than 1,000 global software decision makers. Other organizations and firms – including BCG, Bowery Capital, Chiefmartec and Martech Tribe, and GTM Partners – leaned on G2 data too, to power their research with insights from the world’s largest software marketplace. 

To share this research with the broader SaaS community, we were proud to share G2 insights at industry conferences like Web Summit, SaaStr Annual, and SaaStock, where we had the opportunity to connect with industry peers, experts, and customers. We hosted our own events too: G2 Live: Chicago Summer Social, G2 Live: APAC, and our annual Reach event – which had over 2,000 virtual registrants from 60+ countries!

Looking ahead to another year of growth 

As we’ve already moved into 2023 and are approaching our new fiscal year, we’ll remain steadfast in our vision of G2 being the place you go for software, whether you’re buying, using, selling, or investing in it. And our smart growth will continue, as we look to deliver unmatched value to our customers – rooted in real user feedback data not found elsewhere in the market.

We’ll also have some key pieces of customer-feedback driven research coming soon, starting with Best Software Awards in February and Spring 2023 Reports in March. Visit the G2 newsroom to stay tuned for the latest happenings from G2.