Artificial Intelligence (AI) has redefined the way buyers search for new products. According to a G2...
by Christine Li
There’s no denying that the rise of artificial intelligence (AI) has brought significant advantages. It...
by Marty Duffy
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Artificial intelligence (AI) is evolving faster than ever, fundamentally reshaping how we work. The...
by Godard Abel
At G2, we’ve always believed in the power of our partner ecosystem. It's a fundamental part of how we...
by Christine Li
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Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making...
by Noor Hamouda
We already know that artificial intelligence (AI) is everywhere.
by Tim Sanders
Nearly 9 out of 10 B2B software buyers reported that AI chatbots, such as ChatGPT, Perplexity, Gemini,...
by Mara Calvello
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The business technology industry is shifting faster than ever. New B2B technology markets are emerging...
by Emily Malis Greathouse
AI has completely disrupted the B2B buying journey, and it’s time for software companies to adapt. This...
by Godard Abel
Over the past several years, we’ve observed a rise in self-serve research from B2B software buyers. Now,...
by Godard Abel
The humidity is retreating, the air finally feels a little brisk – which can only mean one thing…Autumn...
by Palmer Houchins
At G2, our mission is to help buyers discover, compare, and select the software solution that meets...
by Emily Malis Greathouse
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Today, we’re back with our latest installment of Market Movers to reveal which products are making moves...
by Noor Hamouda
Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making...
by Noor Hamouda
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At G2, we're constantly striving to empower businesses with the most trusted data to make informed...
by Christine Li
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As the software landscape continues to evolve, G2’s Market Research team is continuously researching,...
by Emily Malis Greathouse
Vendors on G2 now have additional ways to amplify their brand presence, engage buyers earlier, and...
by Nicole Cuillo
G2 Buyer Intent customers now have access to a powerful new feature designed to help you uncover more...
by Andrea Youmans
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At G2, we're always looking for ways to make the software buying experience smarter, faster, and more...
by Christine Li
There are many blanket statements about AI floating around the internet, one being, "AI will replace all...
by Blue Bowen
Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making...
by Noor Hamouda
As technology evolves and the needs of software buyers expands, so too must the way we evolve our ...
by Emily Malis Greathouse
There’s nothing quite like summertime – sipping a cold drink by the pool, family vacations to the beach,...
by Palmer Houchins
Nearly 8 in 10 software buyers globally say AI search has changed how they conduct research, with 29%...
by Alex David
I'm excited to announce that Alex Bradley has joined G2 as our Chief Financial Officer (CFO) – bringing...
by Godard Abel
As AI reshapes how people interact with technology, we at G2 are focused on removing friction from the...
by Godard Abel
Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making...
by Noor Hamouda
The world of B2B software moves fast, especially in an age of AI, where new companies, products, and...
by Emily Malis Greathouse
Customer reviews are the foundation of software buying decisions, and as the world's largest and most...
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by Erin Strellner
For decades, AI was shorthand for artificial intelligence. But today, it stands for its new reality, ...
by Tim Sanders
Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making...
by Noor Hamouda
We are excited to announce our first category round-up for 2025! G2’s Market Research team, consisting...
by Emily Malis Greathouse
At G2, our mission is to help businesses reach their peak potential by powering decisions and strategies...
by Rachel Bentley
How does your marketing strategy look today versus a year ago?
by Victoria Blackwell
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As consumers, we’ve all faced the challenge of choosing the right product for our needs—whether it’s a...
by Rachel R.
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At G2, we entered 2025 with a bang — from announcing our annual Best Software Award winners to unveiling
by Sydney Sloan
Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making...
by Noor Hamouda
Are you ready to re-imagine your entire funnel with an AI-first approach?
by Mara Calvello
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Nothing says“Spring has sprung” quite like flowers starting to bloom, birds chirping in the morning,...
by Palmer Houchins
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Working in B2B software, we've all been feeling extra pressure to deliver – from rising competitive...
by Rachel Bentley
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Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making...
by Noor Hamouda
It’s an exciting day in the world of B2B software because we’ve just revealed G2’s 2025 Best Software...
by Palmer Houchins
Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making...
by Noor Hamouda
Now that we’ve turned the calendar to 2025 and we’re wrapping up our fiscal year at G2, it’s the perfect...
by Godard Abel
Something exciting is right around the corner!
by Mara Calvello
G2 aims to be the trusted place professionals go for software globally. In fact, 100 million buyers...
by Nicole Cuillo
Happy New Year! Today, we’re back with our latest installment of ‘Market Movers.’ In case you’re new...
by Noor Hamouda
There’s a chill in the air. We’re dusting off our puffy coats. And, we’ve traded our pumpkin spice...
by Palmer Houchins
Over the past year, Artificial Intelligence has shifted from marketing hype to business imperative,...
by Sara Rossio
Ready to simplify the buying process from research all the way to purchase?
by Natalie Smiley
Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making...
by Noor Hamouda
Understanding and attributing every step of a buyer's journey to actual revenue can be a formidable...
by Rachel Gianfredi
Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making...
by Noor Hamouda
It’s with a mix of excitement and a little healthy trepidation that we’re unveiling G2’s brand-new Zero...
by Dr. Chase Cunningham
In today’s competitive landscape, access to timely, relevant insights is paramount for organizations...
by Michele Popadich
The B2B purchasing process is becoming increasingly competitive, as 49% of software buyers include only...
by Sara Rossio
Consider G2’s algorithm like a map that brings software buyers and sellers together. The ultimate...
by Sara Rossio
Today, we’re back with our latest installment of ‘Market Movers’ to reveal which products are making...
by Noor Hamouda
Summer always seems to fly right by. Now the kids are back to school, the swimsuits have been packed...
by Palmer Houchins
When it comes to G2 data, the possibilities are endless. With G2 Data Solutions, investors can tap into...
by Lindsey Phillips
Today, we’re back with our fifth installment of ‘Market Movers’ to reveal which products are making...
by Noor Hamouda
If you’re paying attention to the news, you know that data breaches and cyberattacks are mainstay...
by Dr. Chase Cunningham
G2 is the place you go for software. But it’s also the place you go for software insights. With over...
by Shaun Bishop
Last month, we announced the winners of our inaugural “G2 Badge Bonanza” contest in EMEA, recognizing...
by Kelly Walters
At G2, we aim to be the place you go for software and software insights. That’s because as the world's...
by Godard Abel
If you’re in the B2B SaaS space and have been on LinkedIn over the past month, then you’d know G2’s...
by Kelly Walters
Today, we’re back with our fourth installment of ‘Market Movers’ to reveal which products are making...
by Noor Hamouda
At G2, we’ve established ourselves as the place to go for software. Now, in the age of AI, we have an...
by Godard Abel
We recently launched the 2024 G2 Buyer Behavior Report, based on an annual survey of more than 1,900 B2B...
by Paul Gilhooly
The consumerization of B2B software buying continues to proliferate. I’ve observed this myself over the...
by Chris Perrine
Summer has arrived and so have our G2 Summer 2024 Reports! The world of B2B software and services moves...
by Palmer Houchins
Every season, when G2’s quarterly reports publish, I look forward to logging onto LinkedIn and perusing...
by Kelly Walters
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Under pressure. There’s no better way to describe the intensity of the selling environment that B2B...
by Chris Voce
Measurement and attribution have always been crucial components of marketing. And with an increasing...
by Chris Perrine
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Just over a month ago, Monty celebrated his first birthday, marking a year since G2’s chatbot emerged as...
by Tim Silber
Late last year, we launched a new research series from G2: the State of Software. This research...
by Chris Voce
Imagine this: you're wowing potential buyers on your G2 Profile with custom content, product...
by Nicole Cuillo
Powered by 2.5M+ reviews that help software buyers choose the right products and services for their...
by Palmer Houchins
Last April, G2 unveiled Monty as the first-ever AI assistant for buying software, powered by ChatGPT....
by Noor Hamouda
Today, we’re back with our third installment in the series to reveal the Market Movers in Conversation...
by Noor Hamouda
A clear indicator that Spring has sprung: the release of G2’s 2024 Spring Reports, which are now...
by Palmer Houchins
Yes, today is April Fool’s Day. But don’t be fooled, the categories we are highlighting in this blog...
by Noor Hamouda
Are you truly "customer obsessed?” For most B2B sales, marketers, and product teams, this phrase...
by Nicole Cuillo
As the world’s largest software marketplace, with 2.5 million trusted reviews, G2 has long been a secret...
by Palmer Houchins
The B2B technology landscape is constantly evolving. Across our G2 marketplace, we’ve observed a 7%...
by Ross Briggs
Today we unveiled G2’s 2024 Best Software Award winners: hundreds of software companies and products...
by Palmer Houchins
Before arriving at G2 last year to lead Market Research, I spent more than 15 years in the analyst...
by Chris Voce
Last October, we introduced a new quarterly series from G2 Data Solutions called “Market Movers,” where...
by Noor Hamouda
At G2, we’re about to wrap up our fiscal year and are reflecting on 2023. Despite challenges we’re all...
by Godard Abel
As a marketer, I’m constantly evaluating the way we go-to-market (GTM). And through conversations with...
by Palmer Houchins
While G2 has long been known as the top place to go for feedback on B2B software, we have evolved over...
by Laura Horton
As the world’s largest software marketplace, G2 has a wealth of data depicting what’s happening across...
by Noor Hamouda
Before we close out the year and celebrate the holiday season, here at G2 we just released our Winter...
by Palmer Houchins
It’s no secret that AI technology is booming, especially since the launch of ChatGPT. As of Q2 2023,...
by Noor Hamouda
Sales pros around the globe can all relate to a common frustration: having a vast list of well-fit...
by Rachel Gianfredi
Following the recent appointment of Eric Gilpin as G2’s Chief Revenue Officer (CRO), I’m excited to...
by Godard Abel
The tech world is evolving at breakneck speed. What was once cutting-edge is now outdated, presenting a...
by Tim Handorf
At G2, innovation is at the heart of everything we do. We are constantly striving to make the experience...
by Emily Cahill
In my journey through the tech industry, I've come to recognize distinct mindsets.
by Tim Handorf
If you’re a B2B sales pro, it’s likely you’re familiar with revenue intelligence platform Gong. With the...
by Rachel Gianfredi
In the blink of an eye, the world of artificial intelligence has surged ahead, leaving us awestruck by...
by Tim Handorf
While there’s no question that the past year has been down when it comes to software investment and...
by Noor Hamouda
At G2, we continue to challenge ourselves to embrace AI to work smarter and bring new innovations to...
by Sara Rossio
The B2B software landscape is constantly evolving. And as the world’s largest software marketplace, we...
by Chris Voce
Earlier this summer, we shared our partnership with Pavilion to launch the inaugural GTM Awards – an...
by Jenny Gardynski
2023 has been the year of Generative AI.
by Tim Handorf
Our G2 Product R&D department - 300 employees strong — is committed to building products customers love,...
by Sara Rossio
In G2’s nearly 11-year journey, we’ve experienced significant growth and some momentous milestones along...
by Godard Abel
Another quarter has flown by and this week we released our latest quarterly Market Reports. G2’s Fall...
by Palmer Houchins
More than 8 in 10 software decision makers say they use online review sites during the software buying...
by Rachel R.
G2 has long been known as the place you go for software. And we are: with over 2 million verified...
by Laura Horton
As summer draws to a close and we all seek ways to beat the heat, G2’s AI Monty shows no signs of...
by Tim Handorf
Earlier this year, we introduced the first-ever AI-powered business software advisor: G2’s Monty. We did...
by Tim Handorf
Buyer intent data can be a secret weapon for Sales, BDR, and CSM teams. It helps retire the need for a...
by Mike Weir
In today’s challenging working climate, Sales and Marketing teams face an uphill battle - tight budgets,...
by Tim Handorf
When my fellow G2 co-founders and I started the business over a decade ago, we committed to a set of...
by Tim Handorf
At G2, we're all about making things better for our customers and the millions of software buyers...
by Rachel Morris
My family and I had the privilege to travel to Africa last month.
by Tim Handorf
Earlier this year, we launched GTM Innovators, a series where I sit down with industry leaders and...
by Mike Weir
At G2, customer feedback is the backbone of our business. Our software marketplace is fueled by over 2...
by Mike Weir
In 2019, G2 opened its Asia Pacific headquarters in the burgeoning tech hub of Bengaluru, India. Since...
by Sara Rossio
At G2, we recently released our 2023 Software Buyer Behavior Report. The report highlights key trends,...
by Gordon Tobin
Before you head out on your summer vacations, don’t forget to pack the flip flops, sunscreen, and a good...
by Palmer Houchins
Your quest to identify the ideal software solution for your needs often feels like navigating a...
by Tim Handorf
As VP of Asia Pacific at G2, I’m constantly keeping a pulse on software buying trends in the region....
by Chris Perrine
B2B sales and marketing move fast. New channels and tools are constantly emerging, along with new...
by Katlin Hess
There are a lot of reasons anyone looks for a new job. Usually it's for financial reasons. I can say...
by Dr. Chase Cunningham
Current economic challenges might indicate a pullback in software spending – but think again. Businesses...
by Chris Voce
The B2B software landscape is constantly evolving. Our marketplace on G2 is a clear indicator of this:...
by JT Derian
It’s hard to believe over three months have passed since I joined G2 as VP of Market Research. In this...
by Chris Voce
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Last year, we celebrated G2’s 10-year anniversary. Now, we’d like to celebrate two individuals who have...
by Godard Abel
Originally from Dublin, my career has truly taken me on a world tour. I’ve spent the past 15+ years...
by Gordon Tobin
Last week, we released an Alpha version of Monty, the first ever AI-powered chatbot to help people buy...
by Tim Handorf
People generally don’t like buying a new car at sticker price, just as much they don't like paying list...
by Rachel Ramsey
Today, I’m really excited to introduce you to Monty, G2’s first ever virtual assistant that will change...
by Tim Handorf
Spring has sprung which means at G2, our Spring 2023 Reports are now live. If you haven’t checked them...
by Palmer Houchins
In January 2022, we welcomed Eunice Buhler to G2 as our Vice President and Head of Legal. Today, we are...
by Godard Abel
It’s been mere days since the collapse of Silicon Valley Bank (SVB), and yet so much has unfolded – from...
by Godard Abel
Intent-based targeting is crucial for B2B marketers to effectively reach and engage ideal customers,...
by Anna Charity
Product Led Growth (PLG) has been defined as “a strategy that relies on using your product as the main...
by Nicole Cuillo
Modern businesses recognize how valuable marketing and sales functions are to their success. But if...
by Jenny Gardynski
Earlier today, we revealed our 2023 Best Software Award winners. As noted in our methodology, to be...
by Palmer Houchins
Each year, I look forward to the release of our annual Best Software Awards at G2 as our own sort of...
by Palmer Houchins
Most people know G2 as a B2B software marketplace and reviews site, featuring a wealth of trusted peer...
by Sara Rossio
It’s no longer a question today if software is essential to business success. We’ve all reaped the...
by Palmer Houchins
2022 was a tumultuous year for many in SaaS, as we all faced economic headwinds and uncertainty. At G2,...
by Godard Abel
The tell-tale signs of the season have arrived: snow (well, maybe not here in Atlanta), hot cocoa, warm...
by Palmer Houchins
If you follow marketing technology, then you’re familiar with the Martech Map (or “supergraphic” as it’s...
by Palmer Houchins
It would be quite the understatement to say that the global economy has had its ups and downs the last...
by Laura Horton
Every B2B software brand is constantly seeking out the best approach to retain, upsell, and acquire...
by Sara Rossio
A 2018 ComputerWeekly.com article declared that “software suites will dominate the business applications...
by Rachel R.
It’s hard to believe another season has flown by. If the sudden influx of pumpkin spice and apple cider...
by Palmer Houchins
I’m a big believer in the power of buyer intent data. To have insights into who is actually in-market...
by Mike Weir
It’s hard to believe a whole year has passed since we announced our G2 2021 Software Buyer Behavior...
by Amanda Malko
Despite the economic headwinds seen this year, the B2B industry is still spending. But, there’s a closer...
by Palmer Houchins
In B2B, the saying “time is money” really hits home — considering that it takes B2B sales teams 42 hours...
by Rachel Gianfredi
The software investing landscape is looking much different lately compared to the past year, which saw a
by Amanda Malko
Every three months, G2 releases our quarterly reports, ranking the 100,000+ software sellers and...
by Palmer Houchins
At G2, our marketplace is driven by authentic, vetted, and verified reviews from real software users....
by Tim Handorf
We know that the B2B software buying journey is continuously evolving to mirror consumer shopping...
by Rachel Bentley
At G2, our partnerships are extremely meaningful to us. As we grow and strengthen our ecosystem, we...
by Brittany Wroblewski
I know many of us are sick of hearing about “The Great Resignation” by now. I personally think of it as...
by Priti Patel
For B2B marketing and sales pros, Intent data is a real game-changer. And with over 6 million in-market...
by Rachel Gianfredi
Following a year of record growth here at G2, we aren’t slowing down. In fact, we’re picking up the...
by Godard Abel
Whether you’re in Sales, Marketing, Customer Success, or Operations, you know how important it is to get...
by Brittany Wroblewski
The moment we’ve all been waiting for has arrived. Today, we’re excited to announce G2’s 2022 Best...
by Amanda Malko
Sixth annual report unveils top vendors and key trends among sales and marketing software solutions
by Palmer Houchins
Every year, it’s essential to look back on what you’ve accomplished, to take stock of your journey and...
by Godard Abel
The SaaS industry presents profound opportunities for investors, but, historically, has been challenging...
by Godard Abel
A New Age of Software Buying We’re thrilled to announce G2 Buyer Intent has integrated with four...
by Aubyn Casady
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After surveying hundreds of B2B decision makers for our new Software Buyer Behavior Report, it’s become...
by Amanda Malko
When it comes to software in Australia, most people think of Sydney first and then maybe Melbourne. But...
by Chris Perrine
It’s been a record summer for G2. In case you missed it, we announced our $157M Series D raise and $1.1B...
by Godard Abel
When one thinks of the top industries in Hong Kong, usually banking or professional services come first...
by Chris Perrine
When it comes to technology in Australia, Sydney often has received the glory.
by Chris Perrine
G2’s mission has always been to bring transparency and trust to B2B software and to make discovering and...
by Godard Abel
On June 28, 1969, New York City police raided the Stonewall Inn, sparking an uprising by patrons and...
by Jamie Yates
Deep in G2’s DNA is a commitment to four guiding principles: performance, entrepreneurship,...
by Ann Nguyen
After a record-setting year, G2 is poised for more growth in 2021.
by Godard Abel
Hyderabad has always had an important position in India’s growing software economy.
by Chris Perrine
When it comes to tech start-ups in Singapore, the spotlight is focused on the B2C market.
by Chris Perrine
As we begin to celebrate the holidays after such a challenging 2020, we want to express our gratitude to...
by Godard Abel
First off, you have my permission to take a minute for yourself: inhale, exhale, and smile.
by Aubyn Casady
With face-to-face interactions (momentarily) a thing of the past, we’re all leaning on tools like Zoom,...
by Tim Handorf
Congrats! Your company has earned a place on G2’s Best Software Awards for 2020. No small feat. Step 1:...
by Lauren Decker
“The AppSmart Marketplace is a powerful ecosystem transforming how technology is bought and sold in the...
by Alli Holt
“It's a big day for Marketers everywhere! G2 has joined the LinkedIn Marketing Partner Program to help...
by Brittany Wroblewski
With the third-largest tech ecosystem in the world, India has built a strong reputation as a software...
by Chris Perrine
I know I know, you secretly come here for the Game of Thrones references. And low key, I secretly write...
by Gina Carr
Today we’re announcing that G2.com will syndicate user reviews in AWS Marketplace. AWS Marketplace is a...
by Godard Abel
A red dot appeared next to the #allhands_news channel in my Slack bar. I clicked it. It was a message...
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by G2
I love crab meat, but I really don’t like working for it. Delicious as the meat is, I resent the tedious...
by Aubyn Casady
Software-as-a-Service (SaaS) has helped companies around the world easily tap into world class software....
by Chris Perrine
At G2, we know a lot about software and how it helps businesses reach their potential. We also uniquely...
by Lauren Decker
Since our founding, G2’s goal has been to help technology buyers learn from others through our...
by Chris Perrine
You’ve got the map to the buried treasure, but no key. You win a brand new car, but no license. It’s...
by Aubyn Casady
Today’s announcement of the 2019 Accel Euroscape features some impressive data points on the growth and...
by Molly O'Hare
2012 was a simpler time: Gangnam Style topped the charts. Eli Manning actually won Super Bowls....
by Aubyn Casady